Travis York is the President & CEO of GYK Antler, a full service and independent marketing company headquartered in Manchester, NH with an office in Boston and content studio in Western MA. Big Brick Productions is the in-house, Emmy Award-winning video production team handling commercials, broadcast television, documentary, Web-based content, high-end graphic work, music and corporate videos. Thunders & Watt uses music to amplify brand messages creating musical content to facilitate collaborations between bands and brands. There are almost 100 employees and $20 million in annual billings across sports & entertainment, consumer packaged goods, financial services, and healthy living with clients such as Bauer Hockey, ESPN, Harpoon Brewery, PayPal, NH Lottery, Hewlett-Packard, Sweet Baby Ray’s, Tivoli Audio, United Bank, and more.
Travis is also co-founder and board member of YORK Athletics Mfg., which is a performance footwear and apparel brand continuing a family business legacy started in 1946 and now in the talented hands of Mark and Elizabeth McGarry.
Prior to joining the NH workforce in July 2005, Travis – a granite state native – started working for a small six-person Internet company in 1998 after his sophomore year at Boston University. That company was one of the first Internet marketing companies and after a series of mergers/acquisitions became the largest in the world as part of Havas Worldwide in Paris, France.
Ultimately deciding to work and live in Southern NH where his Great Uncle, Peter Agrafiotis, was one of the first advertising and PR professionals, Travis first built the strategy and digital offerings for GYK Antler and its clients before facilitating an acquisition of the company in January 2011.
Travis dedicates time to non-profit organizations that he is passionate about. He is a founding member and the President of the Board of Directors for the Rock On Foundation led by basketball players Luke and Matt Bonner along with participating on the Board of Advisors for Stay Work Play New Hampshire.
He invests in technology, music and fashion companies and lives in Manchester, NH with his wife, Danielle, and daughters, Madeleine and Lily.