Doing Good NH: Aly Moore of Cynthia’s Challenge

This week I spoke with Aly Moore the Marketing Coordinator of Purity Spring Resort, Inc/King Pine Ski Area and the Event Coordinator of Cynthia’s Challenge, a non profit 24-hour ski-a-thon to raise funds for families with children with high medical costs.  

Anne Skidmore Photography. Aly Moore.

Aly is a graduate of Leadership Mount Washington Valley and grew up volunteering in her hometown of Windham on Cobbett’s Pond. She volunteered with the Cobbetts Pond Water Sports Club teaching kids how to waterski and wakeboard as well as volunteering with local Humane Societies, the Special Olympics and the American Red Cross!

After high school Aly left for a few years and yearned to get back to the ski slopes and the lake! Now that Aly is back in New Hampshire you can find her during her free time in the White Mountains hiking or snowboarding, wakeboarding and waterskiing on Lake Ossipee or surfing at Rye Beach!

One of Aly’s favorite things is working with the Cynthia’s Challenge Project, which was created in an effort to help ease the financial burden of children and their families encountering the staggering expenses associated with specialty medical needs. This event is supported by the amazing local businesses and community members!

When asked why she got involved in Cynthia’s Challenge Aly said, “I was called into a meeting by Bob Hoyt, the President of Purity Spring Resort and King Pine Ski Area, to meet Cynthia Verrill and her parents Kevin and Stacie Verrill. Bob had invited Frank Tansey of the Vertical Challenge to propose helping the Verrill family with a 24-hour ski-a-thon at King Pine Ski Area. I was challenged to help coordinate the event to raise $35,000 and after reaching our goal, getting the Verrill family their service dog and seeing the outpouring of support from the community for the event that helps fulfill a need of a family that could use the support, I was all in to help grow Cynthia’s Challenge.”

Here are five things you should know about Cynthia’s Challenge:

  1. Starting in 2014, Cynthia Verrill was the first benefactor of the event, which resulted in her name being used to name the event. 
  2. The first event raised $35,000 and was used for Cynthia to get a service dog to help with her seizures.
  3. The second year, 2015, the event raised over $35,000 for Samantha Gillard who was in need of a wheel chair accessible van.
  4. The third year, 2016, raised $61,000 for Kevin Dall to purchase a wheel chair accessible van. 
  5. The fourth year, 2017, raised over $50,000, with more than 250 skiers and snowboarders, for Faith Holt to purchase a wheel chair accessible van and became a 501(c)3 in the state of NH. 

Want to help and just don’t know how?! Well here is your chance!!!

To Volunteer:

Volunteers can help with a variety of things such as coordinating fundraising campaigns and day of event duties.  

To Donate:

Cynthia’s Challenge accepts checks and they can be mailed to: PO Box 213, Eaton, NH 03832

Save the Date:   

August 13: 5K Walk/Run to benefit Cynthia’s Challenge at Danforth Bay Camping & RV Resort

The next Cynthia’s Challenge 24-hour ski-a-thon is set for March 16-17, 2018 at King Pine Ski Area.

For more information:

Like them on Facebook or visit their website! Make sure you check out these amazing videos on YouTube of the Cynthia’s Challenge Recipients:

When asked why young professionals should give back Aly said, “New Hampshire has so many great opportunities for young professionals and future leaders looking to give back. Explore your interests and how they can be used to help your community. There is always an opportunity to help others while enjoying your passions.”

“Be Fearless in the Pursuit of What Sets Your Soul On Fire”

There are so many wonderful people and agencies making a difference in our own back yards! If you would like us to feature your non profit agency or know of an amazing NH professional giving back like Aly, email me at

Until next time –Do Good NH!

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