As published in the Union Leader.
By DOUG ALDEN
Union Leader Staff
Stay Work Play New Hampshire is looking for corporate sponsors to join a promotional campaign coming soon to a prime location.
Stay Work Play is a nonprofit that encourages millennials to remain in New Hampshire or “boomerang back” to the Granite State and make it their home. The group was recently selected to oversee a display space inside the rest area on southbound Interstate 93 in Hooksett.
Kate Luczko, president and CEO of Stay Work Play, said the rest area gets an estimated 2 million visitors each year.
“It’s a huge opportunity for us,” she said. “It’s really gratifying as kind of a small and in many ways still a startup nonprofit to be able to brand this space and have such a cool opportunity to showcase all these different companies, organizations and employers.”
Luczko said Monday that the promotion will fold well into Stay Work Play’s mission of promoting the Granite State as a place to live.
“Our goal is to spotlight different employers, housing opportunities and things that people can do for fun,” she said. “We have lots of other ideas for different things that we’ll do in this space down the road. This is to kind of get it started.”
Stay Work Play is looking for businesses or groups interested in purchasing one of six panels to be on display near the state Department of Economic Development booth and a large water wheel inside the recently renovated space. The panels are 25 inches wide by 95 inches tall and sponsors are able to customise what appears in the space for a year at $1,000/monthly or $7,000 for six months.
“We focus a lot on retention, but recruitment is definitely part of our mission. We’re trying to attract people who grew up here or went to school here or vacationed here _ something trying to get them thinking about coming back,” Luczko said. “We’re going to have a charging station in the center, so a little bit of practicality but we really want to make this a fun and dynamic space.”
Luczko said the renovations made both the northbound and southbound rest areas more attractive places for travelers to do more than make a quick pit stop.
“People are stopping by there just because we now have something when we used to have vending machines and a liquor store,” she said. “They’re making them to some extent a destination. There’s actually things there that you would want to see or partake in.”
Interested parties should contact Luczko at (603) 860-2245 or e-mail firstname.lastname@example.org