NH Beer Goes Hollywood in Concord!

The SNOB Film Festival/New England Indie Fest happens every November at Concord’s Red River Theatres, one of the Granite State’s top cinema centers. SNOB stands for “Somewhat North of Boston,” and the four day festival has evolved overtime to include all things independent. Not only indie films are celebrated, but indie music, and local, indie beer!

This year’s opening night, November 10, is all about New Hampshire beer! New Hampshire breweries are usually featured, celebrating the state’s strong independent brewing businesses. The dance card starts with a beer tasting, followed by a screening of American Beer, (which takes you on an amazing beer-centric road trip) and concludes with a panel discussion around craft beer related topics. This year’s panel features Jeremy Goldberg of Massachusetts’s Cape Ann Brewing, which he opened after starring in the film.

For the past four years, the festival has collaborated with a New Hampshire brewery on a festival-exclusive beer to commemorate the fest. Past collaborators include: Hooksett’s White Birch Brewing, Henniker Brewing, and Great North Aleworks from Manchester. This year, Derry’s Rockingham Brewing is working on a beer inspired by the much-beloved concession stand favorite, Raisinet candy. The beer is a Chocolate Raisin Porter called Final Cut. It will be on tap at Red River Theatre throughout the festival weekend, as well as bars and restaurants around Concord.


The Concord Beer Hunt coaster

New this year, the festival is also running a unique promotion to help motivate and encourage people to get out and enjoy all the great indie beer New Hampshire is making. The fest has created a Concord Beer Hunt for you for drinking local. A coaster entry form will be available at all participating bars including: Area 23, The Barley House, Penuche’s Ale House, and True Brew Barista. The Participating Breweries are: 603 Brewery, Able Ebenezer Brewing, Great North Aleworks, Henniker Brewing, Litherman’s Limited, Moat Mountain Brewing Co., Rockingham Brewing Co., Smuttynose Brewing Company, & Tuckerman Brewing Co.

All you have to do is buy a beer by one of the breweries listed at the corresponding bar. Ask the bartender or server to initial over the brewery’s logo, then drink and repeat. Once you’re finished, turn your coaster into Red River Theatres by Thursday, November 10th at 7 p.m. You only have to check off five spaces to be eligible for the prize drawing, but you’ll need all ten checks to have a shot at the grand prize. The prizes will be awarded following the American Beer screening on Thursday, November 10th. You do not need to be present for the drawing, but you should probably go anyway; it’ll be a lot of fun.

As you can see, the festival has grown to highlight New Hampshire’s indie brewing community in some, fun unique ways. Beer is a social drink, so what better way to enjoy it than with family and friends while supporting New Hampshire’s indie spirit!



There are so many ways you can be SNOBby!


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